Naming, Branding, and Collateral for Kestrel, a furniture design company

Kestrel is a name and branding proposal for a high end furniture design company located in Hilton Head, South Carolina. The clients were an interior design duo, both with respective birds as their maiden last names. So thus, Kestrel as a name is inspired by a native hawk species to South Carolina. Kestrel’s furniture is minimal and highly geometric which the branding reflects.