Delta Leading Edge – Environmental Graphics
Delta Leading Edge is an employee conference for flight attendants and other customer-facing members of Delta Airlines. Astound was tasked with creating Leading Edge’s environmental identity and experiences for attendees to interact with in the conference space.
I utilized Delta’s suggested visual identity components and designed environmental graphics for Leading Edge attendees.
Visual Identity
The visual language of Delta Leading Edge is inspired by the Delta Airlines brand identity while remaining unique. Since the conference is completely employee facing, there was lots of room to play with the Leading Edge identity.
From Delta Airline’s visual identity, we identified key components that allowed us to create a system of parts that are used to create a dynamic visual system.
The Arrival Experience
The conference lobby is a space of initial connection for the attendees and Delta Leading Edge.
Column Wraps
Environmental graphics display the pillars of excellence for Delta Leading Edge attendees.
The team involved on this project at Astound Group includes creative strategist Fred Thwainy and event designer Samantha Wilson.